Pay per click Job Trends in England

Pay per click (PPC)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Pay per click skills. It covers permanent job vacancies from the 6 months leading up to 10 January 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Jan 2026
Same period 2025 Same period 2024
Rank 489 583 621
Rank change year-on-year +94 +38 +270
Permanent jobs citing Pay per click 115 96 54
As % of all permanent jobs in England 0.22% 0.20% 0.11%
As % of the Processes & Methodologies category 0.27% 0.22% 0.12%
Number of salaries quoted 97 26 46
10th Percentile £30,000 £27,500 £27,500
25th Percentile £33,750 £29,125 £32,500
Median annual salary (50th Percentile) £40,000 £36,000 £39,500
Median % change year-on-year +11.11% -8.86% +5.33%
75th Percentile £50,000 £40,000 £50,000
90th Percentile £57,500 £59,500 £57,500
UK median annual salary £40,000 £36,000 £39,000
% change year-on-year +11.11% -7.69% +4.00%

All Process & Methodology Skills
England

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 42,654 43,715 44,039
As % of all permanent jobs advertised in England 81.32% 90.65% 89.80%
Number of salaries quoted 25,577 21,511 34,063
10th Percentile £28,560 £35,000 £31,750
25th Percentile £37,500 £45,326 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £76,250 £81,250 £80,000
90th Percentile £97,500 £100,000 £98,750
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Pay per click
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Pay per click relative to all permanent IT jobs advertised in England.

Pay per click job vacancy trend in England

Pay per click
Salary Trend in England

Salary distribution trend for jobs in England citing Pay per click.

Salary distribution trend for jobs in England citing Pay per click

Pay per click
Salary Histogram in England

Salary distribution for jobs citing Pay per click in England over the 6 months to 10 January 2026.

Salary histogram for Pay per click in England

Pay per click
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the England region over the 6 months to 10 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +45 40 £45,000 - 11
North of England +33 28 £30,750 -46.05% 11
London +24 22 £40,000 +11.11% 10
Midlands +39 18 £40,000 +3.90% 1
West Midlands +34 16 £40,000 +3.90% 1
Yorkshire 0 15 £30,750 +6.03% 3
North West +25 10 £40,000 -29.82% 7
East of England +15 5 £34,500 +21.05% 5
North East - 4 £30,000 - 1
South West +2 2 £41,500 +43.10% 3
East Midlands - 2 £42,500 -
Pay per click
UK

Pay per click
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 10 (8.70%) WordPress
2 2 (1.74%) CMS
Applications
1 7 (6.09%) Microsoft Office
2 5 (4.35%) Adobe Creative Suite
3 3 (2.61%) Adobe Illustrator
3 3 (2.61%) Elementor
3 3 (2.61%) Photoshop
4 1 (0.87%) Microsoft Excel
Business Applications
1 13 (11.30%) Shopify
2 8 (6.96%) Dynamics CRM
Cloud Services
1 36 (31.30%) Google Ads
2 13 (11.30%) Google Analytics
3 7 (6.09%) SaaS
4 6 (5.22%) Adobe Creative Cloud
5 5 (4.35%) Microsoft Advertising
6 4 (3.48%) Canva
6 4 (3.48%) Google Tag Manager
6 4 (3.48%) MailChimp
7 3 (2.61%) Google Workspace
8 2 (1.74%) Amazon Ads
8 2 (1.74%) Power Platform
9 1 (0.87%) Google Data Studio
9 1 (0.87%) Google Sheets
Communications & Networking
1 1 (0.87%) Wireless
Database & Business Intelligence
1 4 (3.48%) Looker
2 2 (1.74%) Metadata
2 2 (1.74%) Power BI
2 2 (1.74%) Relational Database
2 2 (1.74%) Tableau
Development Applications
1 1 (0.87%) GCC
1 1 (0.87%) Pivotal Tracker
General
1 96 (83.48%) Marketing
2 34 (29.57%) Social Skills
3 21 (18.26%) Advertising
3 21 (18.26%) Retail
4 19 (16.52%) Analytical Skills
5 17 (14.78%) Finance
6 11 (9.57%) Electronics
7 10 (8.70%) Games
7 10 (8.70%) Organisational Skills
8 7 (6.09%) Brand Awareness
9 4 (3.48%) Presentation Skills
10 3 (2.61%) German Language
11 2 (1.74%) Dutch Language
11 2 (1.74%) Financial Institution
11 2 (1.74%) French Language
11 2 (1.74%) Italian Language
11 2 (1.74%) Legal
11 2 (1.74%) Swedish Language
12 1 (0.87%) Manufacturing
12 1 (0.87%) Telecoms
Job Titles
1 39 (33.91%) Marketing Manager
2 15 (13.04%) Channel Marketing Manager
3 14 (12.17%) Marketing Executive
4 13 (11.30%) PPC Manager
4 13 (11.30%) Senior
5 12 (10.43%) Account Manager
6 9 (7.83%) Digital Marketing Manager
6 9 (7.83%) Senior Marketing Executive
7 8 (6.96%) E-Commerce Manager
8 7 (6.09%) Coordinator
8 7 (6.09%) PPC Account Manager
8 7 (6.09%) PPC Executive
9 6 (5.22%) Senior Manager
9 6 (5.22%) Senior Marketing Manager
10 4 (3.48%) Digital Marketing Executive
10 4 (3.48%) Lead
10 4 (3.48%) Paid Search Manager
10 4 (3.48%) Performance Manager
10 4 (3.48%) Search Manager
10 4 (3.48%) Sustainability Manager
Libraries, Frameworks & Software Standards
1 2 (1.74%) CSS
1 2 (1.74%) HTML
Miscellaneous
1 24 (20.87%) Social Media
2 12 (10.43%) Self-Motivation
3 7 (6.09%) Web Conferencing
4 5 (4.35%) Blog
5 4 (3.48%) Algorithms
5 4 (3.48%) Analytical Mindset
6 2 (1.74%) Digital Media
6 2 (1.74%) Driving Licence
6 2 (1.74%) FMCG
6 2 (1.74%) Management Information System
6 2 (1.74%) Mobile App
7 1 (0.87%) Graphic Design
7 1 (0.87%) NHS
7 1 (0.87%) Onboarding
7 1 (0.87%) Video Editing
Processes & Methodologies
1 70 (60.87%) SEO
2 69 (60.00%) Digital Marketing
3 53 (46.09%) B2B
4 38 (33.04%) Analytics
5 37 (32.17%) E-Commerce
6 27 (23.48%) Lead Generation
7 26 (22.61%) Marketing Strategy
8 24 (20.87%) Paid Search
9 20 (17.39%) CRM
10 18 (15.65%) B2B Marketing
11 16 (13.91%) Email Marketing
11 16 (13.91%) User Experience
12 15 (13.04%) Campaign Management
13 13 (11.30%) Conversion Rate Optimisation
14 12 (10.43%) Creative Marketing
15 11 (9.57%) Agile
16 10 (8.70%) B2C
16 10 (8.70%) Budget Control
16 10 (8.70%) Commercial Awareness
16 10 (8.70%) Information Security
Programming Languages
1 2 (1.74%) JavaScript
1 2 (1.74%) SQL
Qualifications
1 10 (8.70%) Degree
2 3 (2.61%) BPSS Clearance
2 3 (2.61%) Security Cleared
3 2 (1.74%) Master's Degree
3 2 (1.74%) MBA
4 1 (0.87%) A+ Certification
Quality Assurance & Compliance
1 6 (5.22%) ISO 9001
1 6 (5.22%) ISO/IEC 27001
2 4 (3.48%) Accessibility
2 4 (3.48%) QA
3 1 (0.87%) GMP
Vendors
1 61 (53.04%) Google
2 15 (13.04%) HubSpot
2 15 (13.04%) Microsoft
3 14 (12.17%) Adobe
4 11 (9.57%) Salesforce
5 5 (4.35%) Facebook
5 5 (4.35%) Pardot
6 4 (3.48%) Ahrefs
7 3 (2.61%) Screaming Frog
7 3 (2.61%) TikTok
8 2 (1.74%) Apple
8 2 (1.74%) Hotjar
8 2 (1.74%) Instagram
8 2 (1.74%) Intel
8 2 (1.74%) YouTube
9 1 (0.87%) Criteo
9 1 (0.87%) Sitebulb
9 1 (0.87%) WooCommerce
9 1 (0.87%) Zoho